Orangeville Digital Marketing Services

Content Strategy, Planning & Development

Tell your brand story, build trust and confidence with your customers, and climb the rankings in Google with well-written website content, blogs, articles, and more!

Content is the most often overlooked element of a marketing strategy. It’s a valuable marketing tactic, but regularly ends up on the back burner when there are so many other tasks that demand attention.

Ready to get started with creating some content that helps you stand out from your local competition?

Content services include:

• Creating a strategy to effectively use content to both inform customers and improve your Google ranking
• Working with your team to define a brand voice and tone
• Interviewing members of your team
• Writing and editing content
• Publishing content on your website and other channels

Brand Messaging & Creative Concept Development

There’s a lot of noise out there, all fighting for attention.

Differentiate yourself with brand messaging and creative concepts that simplify who you are as a brand and why people should pay attention.

Together, we can identify messaging and headlines that will drive interest and get more visitors to experience your brand and campaigns.

Brand and concept development services include:

• Defining brand guidelines including mission, vision, and values
• Identifying target audience personas
• Crafting campaign content that has your unique voice and speaks to audience pain points

Search Engine Optimization (SEO)

SEO isn’t a magic trick … the way to rank first on Google is to deliver a better website experience than your competitors. This means writing strong content, making sure there are no technical issues with your website, and growing your brand outside of your website to indicate to Google that you are a force to be reckoned with!

SEO services include:

• Audits and reviews to flag any problem areas
• Recommendations and tasks ordered by priority
• Hands on SEO support
• Content development based on searches relevant to your potential customers

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Google Ads Management

Google had made getting your brand, message, and products in front of an audience easier than ever before. However, without a properly set up campaign, all those clicks won’t necessarily get the results you were hoping for.

We have years of experience managing Google campaigns and can speak in simple, plain-english about the important things to consider and look out for when running a campaign.

Google Ads Management services include:

• Campaign planning and setup, based on your goals
• Ongoing optimization
• Customized reporting — as simple or as detailed as you need
• Recommendations for improving landing page to get the best results

Reporting

Stop spending sleepless nights wondering about whether or not you’re getting a good return for your marketing dollars!

We work with you to simply the available information and make your return on investment clear and simple … with no “marketing speak”.

We have years of experience using tools like Google Analytics to measure results and give business owners like yourself data that helps you make decisions.

Reporting services include:

• Regular meetings at your convenience to walk through findings and results
• Custom reports focusing on just the most important details

Social Media Management

Stay active, showcase your work, and make a statement with professional photo and video content.

Social media is a great way to get your brand in front of a huge audience, but it takes more than cookie-cutter content to get noticed.

We’ll work together to identify and capture the best types of content to post, and then measure progress and growth.

Social Media Management services include:

• Planning a strategy and approach to each social channel
• Creating memorable and unique content
• Scheduling and publishing regular updates to keep each channel fresh and exciting

Contact Us

Provide some information about the project you had and we’ll get back to you shortly with a proposal and a path forward!

Portfolio

I’ve worked together with the following organizations to improve results with digital marketing, either in capacity as part of the team at RC Design or as an independent contractor.